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The Optimism Index

 

Each month Trajectory survey 1500 adults across the UK on a range of issues including consumer confidence, personal choice and control, social trust, opportunities in technology, optimism and their place in the world.

This data is analysed and produces The Optimism Index. The index measures optimism on a scale of 0-100; a score of 50 or more indicates higher levels of optimism.

October's data sees Optimism fall from 48 to 46. Having undergone a slight rise in September, consumer optimism has fallen to 46 points in October as the nights have drawn in and restrictions have been introduced for millions of consumers across the UK.

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The Optimism Index – November 2020

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Christmas Comes Early: Seasonal Shifts During A Global Pandemic

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Political Polarisation: What can brands learn from the United States Presidential Election?

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Christmas (Dinner) is Cancelled? Supply and Demand Shocks in the Festive Period

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Report: Political Brands

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Trajections

Trajections

Our series of detailed reports on the issues that matter.
From Automation to Sharp Power to our Leisure Time, each month we take a different subject and explore the trends driving it in depth.

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The Optimism Index

The Optimism Index

Access the Optimism Index archive for our exclusive analysis of GB consumer sentiment and its impact on spending, consumer confidence and more.

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Trends Articles

Trends Articles

Our regularly updated library of hundreds of trends articles, with new additions every week.

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Trends Presentations

Trends Presentations

Every month Trajectory deliver a fresh trends presentation to an audience of business leaders. Here you can download the presentations, complete with commentary and data.

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Global Segmentation

Global Segmentation

Since 2011 we have carried out trends research in more than 20 countries around the world. Here you can access the findings of our latest wave of research, including our global consumer segmentation.

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