Trends Briefing: The Future of Christmas
Thursday 30th October 2025
0900-1000
We know. It’s too early to think about Christmas.
Or is it? Retailers and consumers alike are already planning for a festive season that will take place against a backdrop of declining consumer confidence and worsening sentiment.
Our next Trends Briefing will take a close look at what we can expect this year, but also a longer term look at how our attitudes to Christmas, ritual, family and tradition are changing. We’ll look at how trends like the Deregulation of Life, Consumption Guilt and the Changing Meaning of Age will affect the festive season not just in 2025 but in the decades to come too.
Our analysis will be informed by hot-off-the-press data from this month’s Optimism Index survey which features new questions exploring how consumers are shaping up for this Christmas, as well as years of trend data on how our wider values and behaviours are changing.
Register here
As is the case with all our trends briefings, our analysis will come informed by hot-off-the-press data from our Optimism Index tracker and other sources too. It will also come with implications for strategists, policymakers, campaigners and communicators to help you translate the insights into tangible action.
Register here to attend
Every month we host webinar looking in detail at a core trend, topic or issue. Although the briefing is free to attend, only our Now & Next members will have access to the presentation and data afterwards, alongside our library of macro trends, detailed reports and Optimism Index data. Click here to find out more about subscribing and request a demo.