Trends Briefing: The Future of London

Thursday 30th May 2024


Register here

London’s global significance as a financial hub, cultural epicentre, and political heart means it’s essential for any UK-based organisation to stay ahead of emerging trends.

The UK’s capital is home to around an eighth of the UK’s population but generates more than a quarter of it’s GDP. It is the de facto centre for many of the UK’s main economic centres – including professional and financial services – and also the beating heart of national politics.

It’s position at the top of the tree – economically, politically and culturally – looks safe. But how safe is it?

The population of London is set to grow over the next few decades, but also age more dramatically than other major UK cities. The number of young children is already declining, forcing major decisions about housing and school closures. Brexit and the political focus on the Red Wall exposed cultural and social differences between Londoners and the rest of the country. Discussion about levelling up focusses as much on bringing the capital down a rung or two as lifting other areas up.

And misconceptions abound. In a recent project exploring difficulties experienced during the cost-of-living crisis, some participants in the North East were stunned to hear that we’d found anyone who was struggling within the M25. In reality, some of the worst deprivation we encountered was within sight of the City of London’s skyscrapers, those towering beacons of wealth.

At the same time, London enjoys advantages in wealth, employment and infrastructure that other cities and regions crave. Its voice remains loud – and with the likely election of a Labour government that will operate from a city dominated by Labour MPs – that voice will stay loud.

Understanding the city’s future will be key to strategic planning, identifying growth opportunities and connecting with its population and visitors.

Join us for our next trends briefing on 30th May when we consider the long term outlook for London. As ever, our analysis will come with implications for policymakers, strategists, marketers and advocates and draw on exclusive data from our survey of 18,000 people per year (2,300 in London).

Register here to attend

Every month we host webinar looking in detail at a core trend, topic or issue. The sessions are free to attend, but only our Now & Next members get access to the presentation slides and recording – along with the whole archive of Trajectory trends data and analysis – afterwards. For more information, click here.