Macro Trends

• Politics

  • Political Certainty
  • Britain's Place in the World
  • Death of Deference
  • Public Services in Crisis
  • Nations First, Us First, Me First

• Economics

  • Lost Decade
  • Economic Polarisation
  • Rising Cost of Living
  • Displacement of Work
  • Global Rebalancing

• Societal

  • Time Millionaires
  • New Morality
  • Lifelong Learning
  • Deregulation of Life
  • Global Equality
  • Global vs. Local

• Technology

  • Positive Tech
  • The Fourth Place
  • The Demise of Distance
  • Democratisation of Information
  • Generative AI
  • Accelerating Automation

• Demographics

  • Generation Rent
  • Shifting Family Dynamics
  • The Changing Meaning of Age
  • Identity Fluidity
  • Ageing Society
  • Intergenerational Conflict

• Environmental

  • Shades of Green
  • Climate Urgency
  • Consumption Guilt
  • Green Economy

• Consumer

  • Age of Inconvenience
  • Political Brands
  • Heightened Consumer Expectations
  • Agile Fragility
  • Demand for Simplicity
  • The Importance of Experience
  • Play Society